The initiative is being supported through the Company’s relationship with SECUR3D Inc. and is expected to utilize their AI-powered brand protection technology to assist in identifying unauthorized digital assets, counterfeit-related listings, and broader online intellectual property concerns across digital marketplaces, commerce platforms, and emerging online channels.
Digital Brands Group has launched a strategic AI and brand protection collaboration with a leading global outdoor apparel brand, supported through SECUR3D Inc.
The initiative will use AI-powered technology to identify counterfeit listings, unauthorised digital assets and online IP risks across digital marketplaces, reflecting growing demand for advanced brand protection in e-commerce ecosystems.
Digital Brands believes the growing intersection between AI, eCommerce, digital assets, and online marketplaces is creating significant new challenges for global consumer brands, particularly as counterfeit activity and unauthorized digital distribution continue expanding across online channels.
As digital commerce ecosystems continue evolving, the Company sees AI-powered infrastructure and monitoring technologies becoming increasingly important for global brands seeking to protect intellectual property, strengthen digital trust, and better manage large-scale online retail environments.
“This collaboration represents another important step in Digital Brands Group’s broader technology strategy,” said Hil Davis. “We believe AI-powered tools will become increasingly important as global brands continue navigating rapidly evolving digital commerce environments. Our goal is to continue building relationships and technology partnerships that create meaningful long-term value across the broader retail and consumer brand landscape.”
The Company continues exploring a broader suite of AI-powered technologies and strategic partnerships focused on supporting modern consumer brands across areas including digital commerce, brand protection, operational intelligence, customer engagement, and emerging online ecosystems.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
