The US natural-fibre push is best understood not as nostalgia, but as an attempt to make cotton more valuable inside modern apparel supply chains. For brands and retailers, the premium is evidence: where the fibre came from, whether origin can be proved, and whether material claims can survive scrutiny.
TexPro data for HS ** shows US cotton exports to the world at about $*.** billion between January **** and March ****. In March **** alone, exports stood at about $***.* million. Vietnam was the largest destination at roughly $***.* million, followed by Pakistan at $**.* million, India at $**.* million, Bangladesh at $**.* million, Turkiye at $**.* million, China at $**.* million and Honduras at $**.* million.
