An analysis of retail earnings over the past few weeks gives executives, Wall Street and investors a view of the fastest-growing category in apparel. With Millennials now turning parents and spending heavily on their kids, the children’s apparel market is expected to generate $***.** billion in revenue this year, according to Statista’s data in May.
With geopolitical tensions and the war between Iran and the US not seeing an end, consumer sentiment has taken a hit, but analysts and industry experts point to resilient or continuous spending for certain categories, including kids’ apparel and footwear.
