The four-day Amazon Prime Day event saw total US online retail sales increase to $**.* billion, a *.* per cent increase from a year ago, as per data shared by Adobe Analytics. The data had estimated the total US online retail sales during Prime Day from June ** to June ** would increase * per cent to $**.* billion, including $**.* billion on Amazon.com.
Telsey Advisory Group’s analyst Joseph Feldman said on Friday that most of the purchase decisions were led by discounts dangled by Amazon, with special deals dropping three times a day and included new tech features such as creating a deal alert.
Feldman highlighted Amazon should continue to gain market share by leveraging its sticky Prime member base, small business relationships, and technological edge. He added that Amazon**;s ability to fuel key growth opportunities, including private brands and generative AI, should make it more valuable.
Amazon Prime Day and AI
