Apple Pay India Launch Timeline (Expected)
Citing people aware of the matter, Bloomberg reports that the Cupertino company is in talks with major Indian banks, including ICICI Bank, HDFC Bank, and Axis Bank, to launch the Apple Pay service, its proprietary contactless payments solution, in the country.
Additionally, industry sources told the publication that the company is planning to introduce Apple Pay around the middle of 2026, as part of its efforts to capitalise on the country’s large demographic dividend.
Last month, a report claimed that the US-based tech giant is holding discussions with multiple payment networks, including Mastercard and Visa, to bring the service to India. Earlier, the company was expected to introduce Apple Pay in the country by the end of this year. However, the new report suggests that Apple has fast-tracked the launch, advancing it by a few months.
The report also suggested that Apple would initially support card-based contactless payments in India, while integrating the NPCI’s Unified Payments Interface (UPI) later. The report cited pending regulatory approval behind the delayed integration.
Bloomberg’s sources corroborate this claim, saying that Apple’s digital payments service will support Reserve Bank of India-backed National Payments Corporation of India’s UPI, along with support for credit card and debit card payments.
Additionally, the tech giant is said to be currently negotiating fee structures with card companies. Apple will reportedly not opt for the third-party application provider approval for UPI integration initially. Upon arrival, Apple Pay will compete with India’s homegrown digital payments platforms, like PhonePe and BHIM UPI, along with other international players in the market, including Google Pay and Amazon Pay. However, the company has yet to confirm these details.