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China’s cross-border e-commerce shoppers reach 140 mn in H1 2026

China’s cross-border e-commerce shoppers reach 140 mn in H1 2026



China’s cross-border e-commerce shoppers reach 140 mn in H1 2026

China recorded 140 million cross-border e-commerce buyers in the first half of 2026, underscoring continued growth in the country’s online international trade. Exports through overseas warehouses increased 3.3-fold during the period, reflecting the rapid expansion of cross-border fulfilment networks, according to the General Administration of Customs (GAC).

Highlighting the strong momentum of new business models and formats in China’s cross-border e-commerce sector, Sun Meijun, head of the GAC, said  at a press conference that the growth demonstrates the increasing role of digital trade in supporting the country’s foreign commerce. 

China recorded 140 million cross-border e-commerce shoppers in the first half of 2026.
Exports through overseas warehouses rose 3.3-fold, signalling a faster fulfilment channel for cross-border sellers and importers.
Customs data show 2025 cross-border e-commerce trade reached 2.84 trillion yuan, up 4.8 per cent year on year.

Customs data showed that China’s total cross-border e-commerce imports and exports reached 2.84 trillion yuan (~$418.06 billion) in 2025, marking a 4.8 per cent increase compared with the previous year. The figures reflect steady expansion despite a challenging global trade environment.

Meanwhile, market procurement exports exceeded 800 billion yuan in 2025, further contributing to China’s export growth. The customs authority said it will continue supporting innovative trade models to enhance the competitiveness and efficiency of the country’s cross-border trade ecosystem.



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