It is about this time that the retail behemoth and its membership-only chain Sam’s Club are lowering prices on about *** items to help customers and members save more. “This summer, we are making even more investments in price,?with thousands of Rollbacks across the products customers are shopping for most, including beef, fresh produce and beverages, grills, pools, toys and summer fashion apparel,” said Julie Barber, executive vice president and chief merchant, Walmart US.
Zak Stambor, EMARKETER principal analyst, told Fibre*Fashion that Walmart’s price cuts should provide some welcome relief at the checkout line. “The timing is important, with inflation accelerating in May at its fastest pace since April **** and gas prices still about ** per cent higher than a year ago,” he said.
Consumer sentiment: Still a long way to go
