Google Unveils AI Search Agents
In a blog post, Google detailed its new Search agents, which are designed to create, customise, and manage multiple AI agents for different tasks. Google says its Information agents continuously scan the web in the background to track topics and offer real-time updates. It monitors the web, blogs, news sites, and social posts to gather data.
Information agents use Google’s real-time data on finance and shopping to inform users about topics of their interests, eliminating the need to search for new information daily.
How New AI Agents Work
Users can access this feature by opening the AI Mode in Search and entering a prompt. The demo video posted by Google shows an Information agent created to track sneaker collaborations and signature shoe launches from favourite athletes. After setting up the agent in February, the user was notified in March when one of the athletes launched a sneaker. The AI agent continued monitoring the web and sent an alert in May for new collaboration, along with related threads.
Similarly, users searching for apartments can enter their requirements, and the AI agent will track listings and send alerts whenever a matching apartment gets listed online. It can be useful for tracking flight prices, stock market updates, news tracking and traffic alerts.
Information agents will first roll out this summer for Google AI Pro and AI Ultra subscribers.
Further, Google is expanding its agentic booking features in Search. This would enable quick booking of local services and experiences such as home repair, beauty, and pet care. Then the Search will show pricing, availability, and direct booking links from service providers. For some categories, Google will allow users to ask Search to call businesses on their behalf. This facility will be available for everyone in the US this summer.
Furthermore, Google has added new agentic AI features to shopping within Search.
