Indian travellers increasingly centred their holidays around immersive experiences during the first half of 2026, with theme parks and island attractions emerging as the most-booked activities across Asia, according to digital travel platform Agoda.Based on bookings made between January and June 2026, Universal Studios Singapore, Pattaya Coral Island Tour in Thailand and VinWonders Phu Quoc in Vietnam ranked among the most popular attractions for Indian travellers. The findings indicate a shift towards experience-led itineraries, with travellers prioritising entertainment, adventure and cultural experiences over traditional sightseeing.The trend also reinforces the popularity of short-haul destinations across Southeast Asia, where improved connectivity, diverse attractions and value-driven offerings continue to attract Indian families, groups and leisure travellers.Theme parks dominated bookings across several Asian destinations. Hong Kong Disneyland emerged as the most-booked attraction in Asia, while Tokyo Disney Resort topped activity bookings in Japan and Lotte World led in South Korea. The data suggests that for many travellers, visits to these parks have become the primary motivation for international trips rather than an additional attraction.Beyond theme parks, travellers also showed growing interest in nature and adventure experiences. In Vietnam, Sun World Fansipan Legend in Sapa recorded the highest bookings, driven by its cable car journey to Fansipan, the highest peak in Indochina. The attraction reflects increasing demand for scenic and nature-focused experiences beyond major urban centres.Marine and wildlife attractions also proved popular. Aquaria KLCC in Malaysia and Jakarta Aquarium Safari in Indonesia emerged as the leading booked experiences in their respective markets, highlighting continued demand for family-oriented leisure attractions.In Thailand, Skyflyers Giant Swing, an open-air swing rising 135 metres above Bangkok, topped activity bookings, underscoring the city’s growing appeal for adventure experiences. Meanwhile, Taiwan’s North Coast Tour ranked as the most-booked activity, demonstrating sustained interest in guided scenic excursions.Commenting on the trend, Gaurav Malik, Country Director, India Subcontinent & Indian Ocean Islands at Agoda, said, “Travel today is increasingly about creating meaningful memories, and Indian travelers are embracing destinations that offer a blend of entertainment, discovery, and relaxation. Whether it’s a family holiday, a getaway with friends, or a long-awaited international vacation, travelers are looking to maximize the travel experience in their own unique ways. At Agoda, we remain focused on helping travelers access great value and seamless travel options, enabling them to explore the world with confidence and ease.”Agoda offers access to more than 300,000 travel experiences globally, alongside over six million accommodation options and more than 130,000 flight routes. The platform also has an official partnership with Hong Kong Disneyland, providing travellers with exclusive offers and experiences.
