The second-quarter earnings call on Wednesday will shed light on one of the biggest denim firms’ views regarding the recent geopolitical situation and its impact on production and demand. Wall Street is eager to know if Levi’s is seeing similar demand trends compared to peers such as Gap and American Eagle, which have reported strong growth in the denim segment.
Last year, Levi’s was ranked as the top denim brand by Euromonitor International, followed by Wrangler, Old Navy and American Eagle. Industry experts have attributed the strong demand for the company’s products to CEO Michelle Kass, who has revived the firm and has been instrumental in ensuring it meets the needs of the current generation.
Evolving denim trends
Denim styles have evolved and moved on from skinny jeans to boot cut and baggy jeans becoming a style statement for youngsters, especially Gen Z and Gen Alpha. Companies such as Levi’s and Gap have introduced newer styles and are cashing in on customers looking for variety in denim.
