The shift is now visible
A sourcing pivot becomes meaningful only when it holds up in a weak market. By that test, Turkiye’s Americas story has become measurable. The country’s total apparel exports fell from $*.** billion in January-April **** to $*.** billion in January-April ****, according to TexPro data. Over the same period, apparel exports to Americas destinations rose from $***.* million to $***.* million.
The regional share is still modest, but it is no longer negligible. The Americas accounted for *.* per cent of Turkiye’s apparel exports in January-April ****, compared with *.* per cent in the same period of ****. That makes the shift more than a short-term rebound; it signals a slow diversification away from overdependence on Europe.
Textiles are moving faster than apparel