More than 50,000 Irish customers shopped the brand via ASOS last year, making Ireland one of the brand’s most engaged markets outside of the UK. Irish customers shop more frequently and spend more per transaction with a bold style signature that over-indexes on colour and print – particularly red, pink, green and blue. Trousers are a standout, accounting for 4 of the brand’s top 10 best-selling products.
Topshop has deepened its European growth strategy by launching a dedicated online store in Ireland, one of its most engaged markets outside the UK, where over 50,000 customers shopped the brand last year.
The Shopify-powered platform strengthens direct customer access across 24 EU countries, while the digital ‘Last Chance’ edit is designed to boost engagement, conversion and inventory sell-through.
Following a year of rapid expansion, Topshop.com is now live across 24 EU countries. Built on Shopify, the platform offers the full Topshop collection, from cult denim and elevated tailoring to dresses, eveningwear, footwear and accessories – alongside curated edits and early access to key launches and collaborations.
To mark the launch, Topshop is also introducing a digital version of its iconic ‘Last Chance’ rail across all markets. The new ‘Last Chance’ edit brings together the final remaining units of best-selling products, giving customers one last opportunity to shop in-demand pieces before they sell out.
Michelle Wilson, Managing Director, Topshop and Topman, said: “Our Irish customers have a strong connection to Topshop, and we’re excited to bring them a dedicated brand destination with full access to our collections. The introduction of our ‘Last Chance’ edit also brings back a much-loved part of the Topshop experience reimagined for how our customers shop today.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
