TexPro’s $9.97-billion analysis shows cotton lost value share in six of eight matched apparel categories in Q1 2026, despite its tariff advantage over man-made fibres.
Performance requirements, cost competitiveness and preferential trade agreements continue to sustain synthetic apparel demand, suggesting sourcing is shifting by geography rather than through broad fibre substitution.
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US tariffs favour cotton, yet it loses in 6 of 8 categories
By Saartaj
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