EEB has joined 87 other industry, consumer and environmental associations urging the European Commission to act on non-compliant goods sold through online platforms.
The groups cite an estimated 5.9 billion low-value parcels entering the EU from third countries in 2025.
They want every product to have an EU/EEA-based responsible operator, with platforms liable where none exists.
The coalition said an estimated 5.9 billion low-value parcels entered the Union in 2025, raising compliance and enforcement concerns for companies operating across EU e-commerce and sourcing channels.
According to the letter, large-scale customs actions have shown that many such goods breach EU requirements covering product safety, ecodesign, energy labelling, intellectual property and Extended Producer Responsibility.
The coalition said the central problem is that, in many cases, no economic operator established in the EU can be held responsible for compliance.
The signatories want the forthcoming European Product Act to require every product placed on the EU market to have a clearly identified economic operator inside the EU or European Economic Area (EEA).
Where no such operator exists, they argue that online platforms should be treated as the responsible economic operator.
The letter said Europe’s standards on safety, sustainability and consumer protection depend on enforcement across all sales channels.
For exporters, importers and online sellers, the proposal points to tighter responsibility checks for goods entering the EU market, if the commission acts on the request.
Fibre2Fashion News Desk
