Indonesia’s APR and designer TOTON showcased viscose and lyocell in a 10-look contemporary collection, highlighting the versatility of man-made cellulosic fibres beyond everyday apparel.
The collaboration demonstrated how fibre selection influences silhouette, movement and structure while supporting material innovation and expanding MMCF applications in Indonesia’s premium fashion segment.
Balancing fluidity and structure
Incorporating viscose- and lyocell-based fabrics into a high-fashion context shows the adaptability of MMCFs beyond everyday apparel, highlighting their potential across a broader spectrum of fashion applications.
“I have always enjoyed exploring new materials for every collection, and working with viscose and lyocell-based fabrics has been an exciting experience. These materials bring a fresh perspective to the design process, offering versatility that adapts beautifully to different silhouettes and creative approaches,” said Toton Januar, Co-Founder and Designer of TOTON.
“With this new collection, I want to show that functional and comfortable materials can also become powerful expressions of artistry and transformation in fashion. Working with APR has given us greater opportunities to push material innovation while creating collections that are increasingly relevant to the future of Indonesia’s fashion industry”.
Strengthening the downstream supply chain
APR continues to strive to strengthen the downstream textile and fashion ecosystem by demonstrating the capabilities of nature-based MMCFs across a wider range of applications, including premium fashion.
“Through this collaboration with Toton, we are demonstrating how viscose and lyocell fibres can support creative expression while meeting the performance and sustainability expectations of modern fashion. Working together with designers such as Toton helps expand the possibilities of MMCFs into new and premium fashion segments,” said Sachin Malik, Business Head of Asia Pacific Rayon.
Material as a creative foundation
As collections become increasingly material-driven, the relationship between fibre, fabric and design is gaining greater importance. Together, APR and TOTON demonstrate how material selection shapes the creative process, influencing everything from silhouette and movement to texture and form.
The collaboration also serves as an example of how thoughtful material choices can support creative exploration while delivering the aesthetic and performance characteristics demanded by modern fashion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
