ASOS has introduced ARRANGE Bespoke, a collaboration series for its elevated fashion label ARRANGE, during Paris Couture Week.
The debut is a hand-crafted dress by Central Saint Martins student Johannes Warnke, made with production remnants, offcuts and naturally dyed peace silk.
For sourcing teams, the launch points to ASOS’ focus on craft-led occasionwear concepts and emerging talent.
Hand sewn using surplus materials, the dress highlights a shared focus on detail, construction and craft. It offers an early view into the ideas shaping future ARRANGE collections.
This marks a new chapter for ARRANGE, ASOS’ elevated fashion label. Through ongoing collaborations, ARRANGE Bespoke will spotlight emerging creative talent while exploring the thinking behind each collection.
The dress was shot across Paris during Couture Week and worn by model Keny Salgado, placing ARRANGE at the centre of a global moment for fashion and creativity.
Vanessa Spence, EVP Brand and Creative at ASOS, said: “The relationship between couture and everyday fashion has never been stronger. Customers are discovering ideas, silhouettes and styling inspiration instantly and increasingly expect that creativity to be reflected in the brands they shop with.”
“ARRANGE Bespoke gives us an opportunity to celebrate fashion in its most expressive form while offering a glimpse into the creative thinking behind ARRANGE. By collaborating with emerging creative talent, we’re able to spotlight the next generation of designers, bring fresh perspectives to each collection, and showcase the craftsmanship, creativity and storytelling that sits behind the product.”
Johannes Warnke, said: “I was interested in reimagining the ARRANGE signature sequins through movement, inspired by the streets of Paris and the way summer light filters through windows and curtains before falling onto the street. It all started by intuitively re collaging repurposed off cuts, playing with different sequin sizes and shapes to create rhythmic compositions that flow across the body. I then introduced layers of hand dyed peace silk to veil and soften the shine. I wanted the dress to come alive with the wearer, catching the light and the wind as she moves. It was so much fun going through the collections, playing with the sample cut offs, and collaborating with the ARRANGE team on this project.”
Following the reveal, the dress will be held in the ASOS archive, marking the first ARRANGE Bespoke collaboration.
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Fibre2Fashion News Desk
