This growth is driven by a rise in premium denim and also consumers looking for innovative fabrics, which are sustainable and eco-friendly. And it has set the stage for several Indian fabric manufacturers to expand margins as brands look to source more from India given new free trade agreements (FTAs) and reshaping trade dynamics.
India, which is already supplying fabric and finished denim goods to several jeans makers such as Levi’s, Gap, American Eagle and is also home to several native brands now pushing denim in their stores like Zudio, Westside and OWND! could see stronger growth in coming years.
As Mordor highlighted, denim**;s enduring cultural significance has resulted in cementing its place in casual wardrobes. “Yet, with sustainability in focus, brands are increasingly turning to low-impact dyeing, recycled fibres, and take-back initiatives,” the data firm said in a recent report.
