In H1 2026, total sales across the top four e-commerce platforms in Vietnam—Shopee, TikTok Shop, Lazada and Tiki—reached $11 billion—a 44.11-per cent increase YoY, according to market analysis platform Metric.
Total online sales volume reached 2,186 million items during the period—a 13.67-per cent YoY increase.
Women’s fashion remained the second highest-grossing category during the six months.
Total online sales volume reached 2,186 million items during the period—a 13.67-per cent YoY increase. And the number of active shops generating orders hit 613,800 in the period—up by 14.11 per cent YoY.
By the end of June, these four players recorded an average daily revenue of VND1.611 trillion (~$61.2 million), domestic media outlets reported.
January 2026 recorded the highest growth at 52 per cent, before dipping to 39 per cent in February. Growth rebounded to 47 per cent in March, stabilised at 38 per cent in April, and then regained momentum in May and June with increases of 43 per cent and 44 per cent respectively.
Women’s fashion remained the second highest-grossing category during the six months.
Shops in malls accounted for only 2.79 per cent of the total number of stores on Shopee, Lazada and TikTok Shop in H1 2026, yet they contributed a staggering 34.2 per cent of the total revenue across these three platforms. This suggests revenue is increasingly concentrating among high-performing official sellers.
In the third quarter (Q3) this year, sales across these four platforms are projected to reach nearly VND 146.3 trillion ($5.56 billion)—a 2.31-per cent increase quarter on quarter (QoQ). Sales volume in Q3 2026 is projected to hit 1,084 million items—up by 3.45 per cent QoQ.
Fibre2Fashion News Desk (DS)
