Walmart, Target and Kohl’s ran separate deal days and offered steep discounts on several apparel and footwear products to attract customers and rake in benefits of an earlier-than-usual Amazon Prime Day in June.
According to Placer.ai, Prime Day concluded on June **, and though it is an online event, countermeasures by Amazon’s brick-and-mortar rivals “drove meaningful traffic gains.” The report finds that Walmart, Target, Best Buy, and Kohl’s were able to use promotions meant to counterprogram Prime Day, effectively proving that consumers will still shop, despite low consumer sentiment.
On the first day of Amazon Prime Day, foot traffic was boosted compared to the year-to-date, day-of-week average, with Kohl’s seeing a more than ** per cent increase, Target’s traffic jumped **.* per cent, and Walmart’s rose *.* per cent.
Prime Day **** vs ****
