ASOS has permanently appointed Manoja Josyula as director of product propositions after she served in the role on an interim basis.
Reporting to Ben Blake, she will lead Premier, loyalty and returns initiatives to strengthen customer engagement, retention and sustainable growth, drawing on her leadership experience across digital consumer businesses.
Manoja brings more than a decade of experience leading customer-focused growth strategies across digital and consumer businesses. Prior to joining ASOS, she was General Manager for Foreign Travel at Trainline, where she led strategy, commercial performance and cross-functional teams across international markets. Before that, she held senior leadership positions at Storio Group and Photobox, overseeing trading, category management, partnerships and market growth.
Her permanent appointment reflects ASOS’ continued focus on strengthening the propositions that matter most to customers, while driving sustainable, profitable growth.
Ben Blake, EVP Customer and Commercial, ASOS, said: “Since joining ASOS, Manoja has already made a significant impact across some of our most important customer propositions. She brings a brilliant combination of strategic thinking, commercial expertise and customer obsession, and has quickly become a trusted leader across the business. Premier, loyalty and returns play a critical role in how customers experience ASOS. Manoja has a clear vision for how we continue to evolve these propositions, and I’m delighted she has chosen to continue that journey with us on a permanent basis.”
Manoja Josyula, director of Product Propositions, ASOS, said: “Over the past few months, I’ve had the opportunity to work with incredibly talented teams across ASOS and see first-hand the passion, creativity and ambition that exists across the business. I’m excited to continue building propositions that make shopping with ASOS even more rewarding, seamless and personal. There is a huge opportunity to strengthen how we engage and retain customers through Premier, loyalty and returns, and I’m looking forward to helping shape the next chapter of that journey.”
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Fibre2Fashion News Desk
