The collaboration is currently available at 46 DICK’S locations and will be in more than 100 DICK’S stores by late summer 2026. Each Lids shop will feel immersive with the Lids-brand and include fixtures and merchandising that showcase Lids’ extensive assortment of licensed and lifestyle headwear.
Dick’s Sporting Goods has partnered with Lids to launch dedicated shop-in-shop locations across the US.
Available in 46 stores and expanding to over 100 by late summer 2026, the collaboration offers a wider selection of licensed and lifestyle headwear, creating an immersive retail experience for fans to showcase team pride and personal style.
“Our athletes are increasingly looking for new ways to rep their favorite teams, their style and the latest trends,” said David Progar, SVP, Licensed at DICK’S. “By partnering with Lids, a leader in licensed headwear, we’ll be able to offer them more choices to meet their needs for sport, lifestyle and fandom.”
“Lids has long been the leader in licensed headwear, and this partnership allows us to bring that expertise directly into DICK’S stores across the country,” said Lids Chairman Lawrence Berger. “Together, we’re creating a dedicated destination within DICK’S where fans can find the most comprehensive assortment of team headwear and a new in-store experience.”
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Fibre2Fashion News Desk (RM)
