But under Hillary Super, who was appointed as CEO in ****, the brand has seen a revival to its former glory, with the annual fashion show now happening for two straight years and a return to its “ultrasexy” image by focusing mainly on revamping its bras, including at PINK.
Under Super, the company also brought back the iconic “Angels” concept, where models featured wings and promoted the brand during the fashion show and all year-long promotions. In the past, the “Angels” were only models and elite actresses, but the relaunched version known as “Angels Among Us” focused on bringing in the core customer and engaging with the community through public participation.
