Brenntag will distribute BASF Home Care and Industrial and Institutional cleaning ingredients in seven Sub-Saharan African markets.
The range covers surfactants plus laundry-care inputs for stain removal, fabric protection and colour protection at lower wash temperatures.
The partners say the deal widens local access to scalable hygiene solutions and technical support for cleaning formulators.
In laundry care, the portfolio offers ingredients that are designed to support stain removal, fabric protection, and color protection, even at lower wash temperatures, helping reduce energy consumption while supporting effective cleaning performance. Together, these innovations provide customers across Sub‑Saharan Africa with reliable, efficient, and scalable cleaning solutions that meet evolving hygiene and sustainability demands.
Together, Brenntag and BASF are creating new opportunities to deliver high performance solutions to a broader range of customers across the Home Care and I&I Cleaning industry.
Kreason Gopalan, Regional Commercial Director Sub-Saharan Africa, Brenntag Specialties Beauty & Care states: “We are proud to partner with BASF to deliver high-performance, innovative cleaning solutions across Sub-Saharan Africa. Their advanced portfolio enables our customers to develop high-performing cleaning formulations in HI&I, while aligning with growing sustainability expectations. This collaboration strengthens our commitment to bringing effective, reliable, and future-ready solutions to the markets we serve.”
Marton Nick, Head of Regional Sales Home Care and I&I Cleaning – CEE – Africa – Middle East BASF: “Sub-Saharan Africa is an important growth region for the Home Care and I&I industry. Through our partnership with Brenntag, we are expanding customer access to BASF’s innovative solutions while strengthening local support and technical expertise across key markets in the region.”
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ALCHEMPro News Desk
